According to a study, the purchase decision of 72% of American consumers is influenced by the packaging design of experts.
It means You should pay significant attention to the packaging design if you want to attract more customers and increase the sales of your products.
Designing product packaging perfectly can be challenging. Let’s make the design process for packaging easier and more streamlined for you. Here are the 7 sequential steps to design the perfect packaging for your products that increase customer engagement and boost sales. Read on to find more.
Why does Packaging Design Matter?
Packaging design plays an important role in presenting your product uniquely to your customers. Customers‘ first visual encounter with your product is via its packaging. And we know that first impression matters a lot.
Packaging design also differentiates the seller brands from their competitors and showcases their unique identity in the market. For instance, a candle seller should imprint the brand logo with custom candle boxes.
For these reasons, product sellers pay special attention to the packaging designs.
The Basics of Packaging Design
The fundamentals of packaging design include; understanding the product, sourcing customizable materials, and shaping the packages appropriately. The packaging design must complement the glory of your product so that customers are fascinated by the packaging.
To make suitable packaging, you should source robust yet flexible material that you can easily alter to your required shape. Alter the material to a shape and size that perfectly suits your product dimensions. You should also pay attention to your target audience while designing and printing product packaging.
7 Steps to Design Packaging
Let’s get into the streamlined process of designing artistic and engaging product packaging. Here are the seven steps to follow while designing packaging for your products:
1. Begin With Competitive Analysis
Competitive analysis is one of the most important and basic steps of packaging design. Firstly, you should research thoroughly what type of design will suit your product packaging. For this purpose, you need to understand your buyer persona. Understanding the psychology of your customers makes it easier to choose the packaging design.
You should also take your selling points into special considerations while designing the packaging. Finalize the design that is visible on the store shelves and catch the eyes of your prospects.
You should also analyze what type of packaging your competitors are using to present their products. It will help you make unique packaging that will make you stand out in the market.
2. Establish Objectives of The Design
A packaging design that does not serve your desired purpose just wastes your time and resources. Defining objectives and goals to design product packaging can be significantly fruitful to your business.
For instance, if you want your product boxes to promote your business, you would design them considering the marketing factor in mind. If the purpose is just branding, you will need to highlight your logo and name on the packaging.
You should also decide the messages that you want to imprint on your product packaging to address your target audience. Sticking to specific objectives helps you to build a concise yet clear packaging design.
3. Create Your Branding Guidelines
Choosing the right color scheme, font styles, and sizes matters a lot when it comes to presenting your brand. Considering this fact, you should opt for the appropriate color theme and font to design the brand elements for product packaging.
You should pay special attention to being distinctive so that your design differentiates your brand from your competitors. Making your customized design language helps you build brand-oriented designs for your packaging.
4. Bring Creativity to Designs
Once you establish design guidelines for your brand, it will be easy for you to create simple and concise designs. However, you should add a touch of creativity to the designs that leave a lasting impression on your customers.
Opt for the graphics and images that show unique pictures of your product and tell the story of your brand. Creativity will differentiate your product from others on the shelves of retail stores. It will catch the attention of your buyers increasing your sales.
5. Design a Prototype
Prepare the first look of your packaging design following the above steps and finalize a prototype. Manufacture a prototype that is a tangible depiction of your creativity. The prime benefit of the prototype is that it gives you the designed packaging and you can easily look for errors and omissions before manufacturing in bulk.
Analyze the prototype and look for whether there is any room for improvement or not. Don’t finalize it instantly! Take your time and see the nitty-gritty of the design.
6. Make It More Attractive
If you find any errors or room for improvement in the prototype, redesign and remanufacture it. It is one of the most crucial steps in designing product packaging as we are heading to the finalization of the process.
You can also add more creativity to the design and make it even better than the prototype. Once the design is finalized, forward it to manufacture in bulk.
7. Finalize & Launch
Now, it’s time to launch your thoughtful and customer-oriented packaging design. Once you have manufactured the packages in bulk, all you need to do is just pack your products and ship them to retail shops.
Launching the new packaging design is also critical for business owners. This is because your customers may not recognize your brand with an altered packaging design. The best method to overcome this challenge is to run an advertising campaign that presents your innovative packaging design to your target audience.
Conclusion
Product packaging designs strongly influence the customers’ buying decisions. However, you might find it difficult to design your product packaging properly. This stepwise guide can help you streamline the design process for your product packaging. Follow the steps and build perfect packaging that persuades your customers.
We hope you found this blog post on 7 Steps To Perfectly Designing Your Product Packaging useful. Be sure to check out our post on Customize Your Packaging to Stand Out in the Market for more great tips!
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